Blog Concept
February 13, 2013 § Leave a Comment
For our blog we would like to articulate the lifestyles and fashions of Silver Lake. We would also like to analyze the similarities and differences within the latest trends to the trends of Silver Lake. Silver Lake is known to accentuate the qualities of having a “hipster environment,” which translates into the elements of art, music, movies, “mom and pop” stores, walkable shops, bars, and eateries, which allows you to escape from the overpowering metropolitan afflictions. Silver Lake is also overcome by power singles (high-income urban singles), foreign-born urbanities (foreign-born individuals who live in the city), and aspiring urbanites (urban singles with moderate income) who are in their late 30’s with an income of about $44,000. Due to these unique characteristics we are able to see a discernable relation to fashion.
The concept behind the blogs design will enrapture the vibrant lifestyles of Silver Lake residents throughout the photographs, all the while keeping the text and background simple in black and white will allow for the pictures to speak for themselves and implement the idea of art’s influence in Silver Lake.
Re-Branding: Product Statement and Demographic Report
January 14, 2013 § Leave a Comment
For our first project I have decided to rebrand Tully’s Coffee. The company has recently been in the news because it’s been bought by actor Patrick Dempsey’s investment group, in order to save the company from bankruptcy. What better time to rebrand a company, then to do so when it’s under new ownership and needs a facelift to be able to compete with other coffee companies.
Tully’s is a seattle based coffee company that targets a customer between the ages of 30-50. Their demographic that they try to appeal to are those who want a place to linger and the business customer looking for a warm place to unwind. They typically appeal to an older demographic unlike other companies who target the on the go customer usually synonymous with the younger market. My idea to rebrand the company starts with changing its target market to appeal to the on the go customer since most customers appeal to the grab and go coffee shop.I plan to use a minimal design approach with rebranding the logo to target a younger demographic and change it’s look to encompass the origin of the seattle coffee company.
Living Dolls
November 16, 2011 § 1 Comment
“the modern woman who allies herself with fashion’s newness in a struggle against natural decay represses her own reproductive powers, mimics the mannequin, and enters history as a dead object”
Our culture has pushed on this image of beauty to be more like dolls, to be processed and manufactured just like these objects. The perfect image is supposed to be replicated on each of us; flawless skin, silky hair and tall thin bodies.
Models imitate the notion of a manufactured society. They are made to look as doll like copys, each made up to have the same facial appearance and hair. Why must all runway models in a single show all look the same? why can’t they each emulate their own individual beauty? The idea of mass production that is in our manufacturing culture is mimicked in fashion.
“the stylized model body on display, a beauty so generic it might have a bar code on it”
When thinking of the idea of living dolls, meaning resembling the mass production of a look alike product, I couldn’t help but think of where else we see this multiplied look is enforced. I thought of how ballerinas are forced to be synchronized through dress, hair, motion, size, height and makeup.
“The desire for the right image…alienates women from themselves, turning them into automatons.”
